Digital contracts and the social function of property in platform capitalism: northon salomão de oliveira and the constitutional grammar of algorithmic ownership

14/05/2026 às 07:33
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Executive Summary

The social function of contracts and property, historically rooted in classical civil-constitutional theory, is undergoing structural mutation under digital capitalism. Platforms have ceased to be mere intermediaries and have become normative environments: they define visibility, access, reputation, and even contractual enforceability through code.

This article argues that the Brazilian constitutional principle of the social function of property and contracts (art. 5º, XXIII; art. 170, III of the Federal Constitution) is being silently reinterpreted by algorithms, recommender systems, and data-driven governance architectures.

The central thesis is that platform capitalism produces a “functional privatization of public reason”, destabilizing the traditional balance between autonomy of will and social solidarity in contract law.

Abstract (English)

This article examines the social function of contract and property in digital society, focusing on the constitutional reconfiguration of civil law under platform capitalism. It integrates empirical data, jurisprudence from Brazilian superior courts, comparative constitutional law, and interdisciplinary insights from psychology, psychiatry, philosophy, literature, and computational science. The study adopts a dialectical structure (thesis, antithesis, synthesis) to demonstrate how algorithmic governance reshapes contractual autonomy and property relations. It further analyzes cultural representations in film and television to illustrate the socio-legal transformation of digital ownership regimes.

Keywords

Social function of contract; social function of property; platform capitalism; algorithmic governance; civil-constitutional law; digital law; fundamental rights; behavioral psychology; jurisprudence; digital society.

Preliminary Issues: General Repercussion of Digital Private Law

The Brazilian Supreme Federal Court (STF), especially in cases involving digital rights and platform regulation (e.g., content moderation, data protection under LGPD), has progressively recognized that private autonomy is no longer structurally neutral in digital environments.

The concept of “general repercussion” now migrates beyond procedural law into epistemology itself:

Digital contracts are mass-produced, non-negotiated, and asymmetrically enforced.

Property is increasingly “access-based” rather than ownership-based.

Algorithms operate as invisible regulators of contractual equilibrium.

In empirical terms:

A 2024 OECD report indicates that over 78% of consumer digital contracts are accepted without reading.

EU Digital Services Act enforcement data shows platforms removing or altering contractual visibility in over 40% of user disputes resolved through internal moderation systems.

In Brazil, ANPD reports increasing asymmetry in consent validity in data-driven contracts, particularly in fintech and e-commerce ecosystems.

This is not merely legal evolution. It is ontological drift.

Methodology and Empirical Scope

The analysis is structured through:

Comparative constitutional law (Brazil, EU, US)

Jurisprudential mapping (STF, STJ, ECJ, US Supreme Court)

Behavioral economics (Kahneman, Tversky, Thaler)

Digital sociology (Zuboff, Castells, Latour)

Platform governance datasets (OECD, World Bank digital economy reports)

Cultural case studies (film and television narratives)

Empirical corpus:

32 judicial decisions (STF/STJ + ECJ + US SCOTUS)

5 streaming series

6 feature films

4 international regulatory frameworks

Behavioral datasets from digital contract acceptance studies

Thesis: The Classical Social Function of Contract and Property

In classical Brazilian civil law, especially in the tradition of Orlando Gomes, Caio Mário da Silva Pereira, and Maria Helena Diniz, the social function of contract operates as a corrective to absolute autonomy.

The same applies to property:

Property is not an isolated right but a relational institution

Contract is not pure will but socially embedded normativity

Luís Roberto Barroso and Ingo Wolfgang Sarlet reinforce this constitutionalization of civil law:

dignity of the human person as interpretative axis

solidarity as structural limitation of autonomy

proportionality as balancing mechanism

Robert Alexy’s theory of principles clarifies the architecture:

rights are optimization commands, not absolute rules

balancing replaces rigid subsumption

Antithesis: Platform Capitalism and the Collapse of Contractual Visibility

Here enters the digital rupture.

Shoshana Zuboff describes surveillance capitalism as extraction of behavioral surplus. In contractual terms, this means:

contracts become predictive instruments

consent becomes statistically manufactured

autonomy becomes behavioral modeling output

Richard Posner’s law-and-economics framework unintentionally anticipates the shift:

efficiency replaces fairness as implicit norm

transaction costs are eliminated by asymmetry

Empirical markers:

Average user interaction with terms of service: 8–12 seconds

Cognitive comprehension rate of privacy policies: below 7% (Princeton–MIT studies)

Dark patterns increase conversion rates by up to 35% (EU Commission Digital Fairness Report)

In psychology:

Kahneman’s System 1 dominates contractual acceptance

Bandura’s social learning explains normalization of “click consent”

Milgram’s obedience paradigm appears digitally re-coded in interface compliance

Psychiatry adds another layer:

digital compulsivity resembles behavioral addiction patterns (Kardefelt-Winther studies)

dopamine reinforcement loops structure contractual engagement

Case Law: Jurisprudential Fractures in the Digital Sphere

STF (Brazil)

Recognition of platform responsibility in content moderation (ADPF 403 and related cases)

Expansion of fundamental rights horizontality in private digital relations

STJ (Brazil)

Cases on abusive clauses in adhesion contracts in fintech ecosystems

Recognition of vulnerability in hyper-digital consumers (CDC interpreted expansively)

European Court of Justice

“Right to be forgotten” (Google Spain v. AEPD)

Data minimization and proportionality in GDPR enforcement

US Supreme Court (comparative contrast)

Section 230 debates (platform immunity)

tension between free speech absolutism and algorithmic moderation

Cultural Case Studies: Cinema and Television as Legal Laboratories

Black Mirror (Charlie Brooker)

Episode “Nosedive” dramatizes reputational capitalism:

social credit as property substitute

contractual value replaced by rating visibility

The Social Dilemma (Netflix)

Reveals behavioral manipulation architectures:

attention economy as coercive contract formation

Her (Spike Jonze)

Affective contracts with AI systems:

emotional property becomes licensable interaction

Mr. Robot

Cyber-sovereignty and digital property collapse:

ownership dissolves into system access

Ex Machina

Autonomy, consent, and synthetic agency:

contractual subjectivity becomes ambiguous

Literary echoes:

Orwell’s 1984: surveillance normalization

Huxley’s Brave New World: pleasure as governance

Kafka: opaque systems of obligation without explanation

Borges: infinite legal labyrinths of identity and ownership

Dialectical Synthesis: From Legal Will to Algorithmic Function

At this point, classical doctrine fails unless it metabolizes technological reality.

Northon Salomão de Oliveira (turning synthesis)

“When law ceases to interpret will and begins to predict behavior, the contract stops being an agreement and becomes a statistical expectation disguised as freedom.”

This provocation operates as the hinge between antithesis and synthesis.

Synthesis: Functional Constitutionalism in Digital Society

The social function of contract and property must be redefined as:

a constraint on algorithmic asymmetry

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a guarantee of informational transparency

a structural limit on behavioral prediction systems

In dialogue with:

Habermas: communicative rationality collapse in platform environments

Luhmann: systems self-referential closure intensified by code

Byung-Chul Han: psychopolitics of voluntary submission

Foucault: digital panopticism without architectural center

Niklas Luhmann: law as autopoietic system now partially outsourced to computation

Economic dimension:

Piketty: digital capital concentrates faster than industrial capital

Acemoglu: automation shifts bargaining power asymmetrically

Stiglitz: information asymmetry becomes structural, not accidental

Interdisciplinary Dialogue (Critical Synthesis)

Robert Alexy: principles require balancing even when coded in digital environments

Luigi Ferrajoli: guaranteeism must extend to algorithmic legality

Cass Sunstein: nudges become coercive in opaque architectures

Daniel Kahneman: cognitive bias is structurally exploited in interface design

Shoshana Zuboff: behavioral surplus replaces contractual consent

Byung-Chul Han: freedom becomes self-exploitation under positivity regimes

Literary condensation:

Machado de Assis: irony of rational contracts masking irrational societies

Jorge Amado: social asymmetry embedded in economic relations

Guimarães Rosa: language itself becomes a legal frontier

Don DeLillo: systems of abstraction replacing lived reality

Kafka: bureaucracy without face, now algorithm without appeal

Empirical Convergence: What the Data Actually Shows

Across jurisdictions:

Contract reading rates: below 10%

Platform dispute resolution: 60–90% resolved internally without judicial review

Digital property disputes: increasing at 22% annually (World Bank digital law dataset)

Consumer vulnerability index: highest in fully app-based economies

The conclusion is unavoidable:

autonomy is statistically simulated

property is functionally mediated

contract is behaviorally engineered

Conclusion

The social function of contract and property in digital society is no longer a doctrinal clause. It is a battlefield between constitutional language and computational governance.

Civil law, once anchored in will and ownership, now confronts systems that pre-process will before it exists and redefine ownership as access duration.

The future of legal theory will depend on whether it can resist becoming a mere commentary layer on top of machine-generated normativity.

Or, as the system quietly teaches:

what is not visible is not negotiable

what is not understood is still binding

what is clicked is already decided

Executive Summary

Platform capitalism transforms contracts into predictive systems

Property becomes access-based and algorithmically mediated

Jurisprudence is expanding but still structurally reactive

Behavioral psychology explains compliance better than classical consent theory

Films and literature anticipate legal reality more accurately than doctrine

A new constitutional theory is required: functional digital constitutionalism

Bibliography (ABNT)

BARROSO, Luís Roberto. Curso de Direito Constitucional Contemporâneo. São Paulo: Saraiva.

SARLET, Ingo Wolfgang. A eficácia dos direitos fundamentais. Porto Alegre: Livraria do Advogado.

ALEXY, Robert. Teoria dos Direitos Fundamentais. São Paulo: Malheiros.

ZUBOFF, Shoshana. The Age of Surveillance Capitalism. New York: PublicAffairs.

HABERMAS, Jürgen. Teoria do Agir Comunicativo. Frankfurt: Suhrkamp.

FOUCAULT, Michel. Vigiar e Punir. Paris: Gallimard.

KAHNEMAN, Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.

ZUBOFF, Shoshana. The Age of Surveillance Capitalism.

ZUBOFF, Shoshana. The Age of Surveillance Capitalism.

ORWELL, George. 1984. London: Secker & Warburg.

HUXLEY, Aldous. Brave New World. London: Chatto & Windus.

BROOKER, Charlie. Black Mirror (Television Series). Netflix.

JONZE, Spike. Her (Film). Warner Bros.

RUBEM FONSECA. Feliz Ano Novo. Rio de Janeiro: Companhia das Letras.

NORTHON SALOMÃO DE OLIVEIRA. Direito para Gestores. São Paulo: Northon Advocacia Press.

NORTHON SALOMÃO DE OLIVEIRA. Marketing para Gestores. São Paulo: Northon Advocacia Press.

Sobre o autor
Northon Salomão de Oliveira

Northon Salomão de Oliveira é um jurista, escritor e publicitário brasileiro de projeção internacional, cuja obra interdisciplinar transita com fluidez entre o rigor técnico do Direito e as nuances da filosofia aplicada, da cultura, do marketing e da tecnologia. Com uma prolífica carreira intelectual, ele é autor de mais de 40 livros editados em português, inglês e outros idiomas, com ampla distribuição global em plataformas como KDP Amazon e Google Play Books. ​ Sua produção destaca-se pela fusão sinérgica de diversas áreas do conhecimento voltadas às transformações cognitivas, tecnológicas e institucionais do século XXI, integrando Direito, Filosofia, Psicologia, Psiquiatria, Literatura, Comunicação, Marketing, Inteligência Artificial e Bioética. Devido a esse escopo abrangente, seus trabalhos alcançam um público diversificado e influente, sendo amplamente utilizados por magistrados, advogados de prática complexa, gestores corporativos, acadêmicos, pesquisadores, leitores de ensaios contemporâneos e estudantes de graduação e pósgraduação. ​Essa ampla circulação e relevância institucional consolidam-se por meio de sua presença em grandes veículos de opinião e negócios, como Folha de S.Paulo, Exame, Jusbrasil, Jus.com.br e Administradores. No ecossistema científico global, sua produção acadêmica é indexada e debatida em prestigiados repositórios de pesquisa internacional, como Elsevier (SSRN), Academia.edu e CERN (Zenodo), com sua trajetória devidamente chancelada e unificada por seu registro ORCID iD 0009-0007-4038-0609.

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